Advertising

= __SPEAKING: Analyzing__ __ a TV commercial __=

1. Dove advertising campaign: "Real Beauty". Watch the following TV commercials and consider the following questions.
 -What is the message of this ad? What does it suggest?  -Who does this campaign target?  -Think about the company which manufactures this product. Which strategies do they use?  -What does this company (really) sell? __**Isn't it ironic?**__

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__ 2. Ipad Air by Apple __
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//It’s an extremely simple tool, but also extremely powerful. // //__**It can be used**__ to start a poem, or finish a symphony. // //__**It has transformed**__ the way we work, learn, create, share. // //It’s used to illustrate things, solve things, and think of new things. // //It’s used by scientists and artists, scholars and students. // //It’s been to classrooms, boardrooms, expeditions, even to space. // //And we can’t wait to see where you’ll take it next. // //Introducing the thinner, lighter, more powerful, iPad Air. //

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 * NOTICE**: //It can be used// (passive voice) vs. //It has transformed// (active voice)

= 3. MORE PRACTICE: Watch and analyze the following ads. =

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